Taking the Pulse Pharmacists 2015
Taking the Pulse® Pharmacists from DRG is focused on helping pharma brands understand the evolving role pharmacists are playing in patient care and how brands can connect with pharmacists through multichannel marketing and sales strategies. The data can be segmented to provide marketers with in-depth multichannel and digital behavior profiles for retail, hospital and specialty pharmacist audiences. The study is fielded annually in Q3. For the 2015 study, 753 U.S. practicing pharmacists were surveyed, including 503 retail pharmacists, 200 hospital/clinical pharmacists and 50 specialty pharmacists.
