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ePharma Consumer 2015 Strategic Insight Report – What is the impact of mobile use at the point of care on brand requests?

More than 2 in 5 U.S. smartphone owners use that device at the doctor’s office, and these consumers are far more likely to request a specific branded drug from their doctor. This Strategic Insight explores the relationship between mobile info-seeking at the point of care and brand requests.

Questions answered in this report:
What is the impact of mobile use at the point of care on brand requests?

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