멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
Taking the Pulse® Global 2014 Oncologists in Brazil, Mexico, and Canada Segmentation
Taking the Pulse® Global is an annual market research study and syndicated advisory service focused on how physicians in Brazil, Mexico, and Canada use digital media and devices for professional…
ePharma Consumer 2015 – All Cancer Patients Dx Past 3 Years Segmentation (without comparison)
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how all Cancer Patients Dx Past 3 Years want to interact with manufacturers, assess their content…
What resources do rep-restricted physicians want from pharma? ePharma Physician 2015 Strategic Insight Report
A growing segment of the U.S. physician population are subject to restrictions on meeting in-person with pharma sales reps in their primary practice. However, this rep-restricted physician cohort…
How can pharma react to the impact of the Sunshine Act? ePharma Physician 2015 Strategic Insight Report
The CMS Open Payments website began publishing data on physician payments from pharma in late 2014. The majority of physicians report that they are aware of the Sunshine Act, but further analysis…
