Strategic social media listening for life sciences and pharma
Listen to your customer, shape your strategy, monitor your impact
Amplifying patient and HCP voices through social intelligence
Strategic Social Media Listening enables life sciences teams to understand real patient and HCP needs, shape brand and engagement strategy, and monitor impact over time. Clarivate delivers end-to-end social media listening programs for life sciences teams, combining proven consulting methodologies, best-in-class listening platforms, and proprietary Clarivate intelligence to generate actionable, decision-ready insights.
Understanding
Informing your engagement strategy
Monitoring and measuring performance
Our approach: From social conversations to measurable impact
Capture authentic patient and HCP voice
Understand unmet needs, behaviors, and decision drivers through unsolicited, real world conversations.
Inform strategy with real time insights
Translate social insights into brand positioning, messaging, and engagement strategy.
Monitor performance and perception
Track sentiment, campaign impact, and stakeholder opinion over time.
Support smarter decisions across the lifecycle
From pre launch insights to launch optimization, maturity monitoring, and LOE risk detection.
From patient and HCP voice to confident, data‑driven strategy
Understanding customer behaviour and experiences
Gain a deep understanding of how patients and HCPs experience disease, treatment, and care.
- Patient and customer insights
- Patient journey mapping
- KOLs and patient influencer identification
Informing your engagement strategy
Use social insights to optimise positioning, messaging, channels, and content.
- Brand and disease insights
- Digital and competitive landscape
- Competitive intelligence
Monitoring and measuring performance
Continuously assess how brands, campaigns, and initiatives are perceived online.
- Campaign monitoring
- Online stakeholder opinion
- Brand sentiment and perception
Why Trust Clarivate
Our consulting‑led, insight‑to‑impact approach across the product lifecycle brings you:
- 17+ years of omnichannel and insight expertise
- Global coverage across therapy areas and regions
- Bespoke methodologies enriched with proprietary Clarivate intelligence
- Compliance‑driven social listening, aligned with governance, privacy, and regulatory expectations
- A focus on translating insight into measurable action
