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Point of Care Digital Messaging

Deliver your commercialisation strategy through HCP Engagement at the Point of Care, generating measurable impact.

Clarivate designs bespoke Point of Care (PoC) programs that drive patient value and brand revenue

Plan and execute PoC strategy with an end-to-end solution leveraging 100+ EHR systems for maximum HCP reach across key markets and 30+ physician specialties for targeted segmentation.

Achieve positive clinical outcomes

Achieve positive clinical outcomes

Reach HCPs during the patient encounter for deeper engagement.

Drive commercial and operational success

Drive commercial and operational success

Trigger-based messaging to ensure contextual relevance.

Measure impact from multiple data points

Measure impact from multiple data points

Program analytics from multiple data sources to measure impact.

Impact HCP engagement across the patient journey

Point of Care messaging helps HCPs make the right decision at the right time – from supporting early diagnosis of symptoms, to accelerated referrals for specialist care, to enrollment in automated treatment protocols.

Bespoke Point of Care programs that drive patient value and brand revenue

HCPs are engaged at key decision points through tailored calls to action. By tracking both clinical and commercial outcomes, each intervention’s impact is isolated and measured.

PoC messaging has versatile and diverse applications

Explore our diverse set of PoC messaging case studies for a better understanding of the outcomes it can help achieve.

Facilitating treatment with a new product for Severe Asthma Facilitating treatment with a new product for Severe Asthma
Case study
Facilitating treatment with a new product for Severe Asthma
Read the case study now to learn how we were able to help drive 350k fewer asthma attacks.
Optimizing care for COPD patients Optimizing care for COPD patients
Case study
Optimizing care for COPD patients
Read the case study now to learn how we were able to help drive a 31% overall increase in triple therapy prescriptions during campaign.
Supporting usage for a launch product Supporting usage for a launch product
Case study
Supporting usage for a launch product
Read the case study now to learn how Clarivate was able to help drive an 89% increase in prescription of Product Z during the campaign indicating its success in boosting medication use and improving patient health.
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Interested in learning more?

Speak to a PoC team member

Global reach of PoC messaging

1m+
over 1 million HCPs we proudly reach globally
1b+
over 1 billion patients reached globally
18+
countries in which PoC messaging is deployed
83%
of HCPs prefer information delivered through the EHR