Point of Care Digital Messaging
Deliver your commercialisation strategy through HCP Engagement at the Point of Care, generating measurable impact.
Clarivate designs bespoke Point of Care (PoC) programs that drive patient value and brand revenue
Plan and execute PoC strategy with an end-to-end solution leveraging 100+ EHR systems for maximum HCP reach across key markets and 30+ physician specialties for targeted segmentation.
Achieve positive clinical outcomes
Reach HCPs during the patient encounter for deeper engagement.
Drive commercial and operational success
Trigger-based messaging to ensure contextual relevance.
Measure impact from multiple data points
Program analytics from multiple data sources to measure impact.
Impact HCP engagement across the patient journey
Point of Care messaging helps HCPs make the right decision at the right time – from supporting early diagnosis of symptoms, to accelerated referrals for specialist care, to enrollment in automated treatment protocols.
Bespoke Point of Care programs that drive patient value and brand revenue
HCPs are engaged at key decision points through tailored calls to action. By tracking both clinical and commercial outcomes, each intervention’s impact is isolated and measured.
PoC messaging has versatile and diverse applications
Explore our diverse set of PoC messaging case studies for a better understanding of the outcomes it can help achieve.
Interested in learning more?
Speak to a PoC team member