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Where art meets science: Researching industrial designs

Where art meets science: Researching industrial designs

Industrial designs are increasingly recognized as valuable brand assets deserving of protection every bit as much as trademarks, patents and other intellectual property (IP). Due to their visual nature, industrial designs pose some unique challenges with respect to researching for clearance and protection.

In this white paper, Leo Longauer, Vice President of Corporate IP for Swarovski, and Robert Stutz, Senior Partner at Beutler Künzi Stutz in Switzerland, discuss the challenges of searching industrial designs and the strategies and tools, including emerging artificial intelligence (AI) technologies, available to help mitigate risk.

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