Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Consumer 2015 Strategic Insight Report – What is the impact of Rx content on a smartphone?
This Strategic Insight discusses the importance of reaching consumers online during the moments that matter. Question answered in this report: How strong is the influence of Rx information…
Cybercitizen Health U.S. 2015 Strategic Insight Report – How strong is the opportunity to reach smartphone using patients through mobile advertising?
As mobile advertising capabilities advance such as the ability to re-target TV ad viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How…
Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma drive consumer engagement on websites?
Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…
ePharma Physician 2015 Strategic Insight Report – How can pharma support PCPs using financial tools?
This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician® study. ePharma Physician® is a study and strategic advisory service focused on…
Who are the empowered healthcare consumers in the EU5? Cybercitizen Health Europe 2015 Strategic Insight Report
One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…
Cybercitizen Health Europe 2014 Allergy Patients Segmentation (with comparison)
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Which patients are reading health-related e-newsletters? Cybercitizen Health U.S. 2015 Strategic Insight Report
Given consumers are barraged by emails, pharma marketers wonder whether they should add to the traffic and invest in offering email newsletters. Which patient groups read health-related email…
How influential are EHR-integrated pharma resources on prescribing decisions? Taking the Pulse U.S. 2015 Strategic Insight Report
Findings from Taking the Pulse® U.S. 2015 reveal physician use of pharma-provided resources on EHR systems is still nascent. However, substantial shares of physicians who have used pharma-…
