DRG Global Market Tracking
Your single source of truth for global Medtech market intelligence
Global Medtech market intelligence you can trust
Standardized, governed market tracking delivered on a reliable cadence to support confident, data‑driven Medtech decisions.
Standardized market tracking
Global coverage with local depth
SKU level market clarity
Governed global market tracking for Medtech
Consistent product level breakdown
Standardized dictionaries and nomenclature ensure accurate SKU level tracking across markets.
Integrated market signals
Combines import data, ASP trends, and commercial signals to provide a complete, structured view of the market.
Custom taxonomy and mastering
Harmonized mastering and mapping enable like for like comparisons across countries and portfolios.
Use cases:
Current release includes import data, with integrated datasets coming in future updates
Performance monitoring and strategic planning
For company leadership
- Track market size, share, and trends over time using a single source of truth with historical data from 2022 onwards
- Apply the same governed rules every cycle to support benchmarking and eliminate reconciliation effort
Market assessment and opportunity identification
For marketing and product managers
- Analyze 650+ product segments at SKU level to identify growth areas and competitive dynamics
- Leverage pricing (ASP), tender, and import analysis with harmonized definitions for like‑for‑like views
Territory and distributor planning
For commercial teams
- Map territories across Latin America using regional coverage and validated third‑party data
- Support distributor discussions and planning using validated third‑party data and visibility into share shifts over time
Comparability across segments and markets
For regional and strategy leaders
- Enable like‑for‑like comparisons across countries and channels through harmonized mastering
- Ensure consistent interpretation while revealing local exceptions and their impact
Strategic outcomes enabled by Global Market Tracking
Make faster, more confident decisions with consistent, standardized market data leaders can trust
Accelerated strategic planning
Make faster portfolio and market decisions using standardized monthly data built on a governed methodology.
Improved competitive positioning
Understand competitor activity and changes in market share using SKU‑level data grounded in transparent data lineage.
Increased stakeholder confidence
Consistency and standardization ensure reliable reporting with audit ready transparency across definitions, logic, and thresholds.
Operational and commercial impact
Replace manual reconciliation with trusted, ingestion ready market intelligence
Enhanced forecast accuracy
Support forecasting using demand signals, ASP trends, and historical data since 2022.
Optimized market access strategy
Align distributor plans and tender strategies with local market dynamics using consistent rules applied every cycle.
Time savings and efficiency
Replace manual data reconciliation with automated dashboards and curated insights delivered in consistent formats.
Our offering in numbers
650+
20
from 2022
monthly
Frequently asked questions
Imports data including units, revenue, and FOB/ASP, with standardized dimensions such as country, SKU, manufacturer, product type, importer, and brand.
Latin America is currently available, with APAC countries coming soon.
Data is delivered on a standardized monthly, quarterly or annual cadence following governed quality gates and SLAs.
The current release includes imports data only, with integrated datasets such as tenders and additional signals planned in future releases.
