Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma interact with HCPs beyond their websites?
While pharma websites can be a great information source for physicians, few EU5 physicians visit these websites on a regular basis. To help build brand awareness and equity pharma companies should…
Taking the Pulse Europe 2015 Strategic Insight Report – How can marketers create tablet details that move the needle with EU physicians?
The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharmas best reach E.U. physicians through their smartphones?
This report examines physician use of smartphones for professional digital resources across the top five E.U. markets, with a view towards how pharmas can best engage physicians through this device…
How influential are EHR-integrated pharma resources on prescribing decisions? Taking the Pulse U.S. 2015 Strategic Insight Report
Findings from Taking the Pulse® U.S. 2015 reveal physician use of pharma-provided resources on EHR systems is still nascent. However, substantial shares of physicians who have used pharma-…
Taking the Pulse® Global 2014 Oncologists in China, Japan, Taiwan, South Korea, and Australia Segmentation
Taking the Pulse® Global is an annual market research study and syndicated advisory service focused on how physicians in China, Japan, Taiwan, South Korea, and Australia use digital media and…
