Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
What resources do rep-restricted physicians want from pharma? ePharma Physician 2015 Strategic Insight Report
A growing segment of the U.S. physician population are subject to restrictions on meeting in-person with pharma sales reps in their primary practice. However, this rep-restricted physician cohort…
How can pharma react to the impact of the Sunshine Act? ePharma Physician 2015 Strategic Insight Report
The CMS Open Payments website began publishing data on physician payments from pharma in late 2014. The majority of physicians report that they are aware of the Sunshine Act, but further analysis…
ePharma Physician 2015 – Marketing to ACOs in 2016: How Pharma Can Add Value ePharma Physician 2015 Bottom Line Report
Formulary decision makers at hospitals participating in ACOs say that they are struggling to understand and meet multiple goals of value and quality. Moreover, ACO physicians have a clear…
Taking the Pulse Europe 2015 – PCPs including OB/GYNs Segmentation (without comparison)
Taking the Pulse® Europe is a study and strategic advisory service focused on helping pharma companies understand how EU5 PCPs including OB/GYNs learn about prescription treatments and interact…
