Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Taking the Pulse 2016 – U.S. – Strategic Insight Report – How can pharma utilize online video to optimize engagement in with U.S. physicians?
Opportunities exist for pharma to increase traffic to their websites by creating engaging videos for physicians. Questions answered in this report: How can pharma utilize online video to…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma build stronger website engagements with EU5 physicians?
With so many information sources available to physicians, it is crucial that pharma ensure they are providing the information physicians need and want to provide meaningful engagements on their…
Cybercitizen Health Europe 2015 Strategic Insight Report – What types of pharma content do EU consumers want their doctors to provide?
One-quarter of EU online consumers need more information than what they hear from their doctor to make health decisions. Given the EU restrictions on direct-to-consumer marketing, marketers must…
ePharma Physician 2015 Strategic Insight Report – How can pharma support patient-physician interactions?
While some physicians have other members of their team provide education and support information to patients, there are some key specialties where the physician is the one responsible for…
ePharma Physician 2015 Strategic Insight Report – How do tablet details with patient resources impact physician use of pharma digital resources?
Research from DRG’s ePharma Physician 2015 survey highlights that reps primarily focus on showing physicians marketing content related to the product during in-person sales rep meetings. As a…
Taking the Pulse 2016 – U.S. – Strategic Insight Report – How can pharma best target physicians who are using telehealth to make clinical decisions?
Virtual patient consultations are expected to grow in the U.S. and there are strong opportunities for pharma in this space. Questions answered in this report: Who is conducting virtual patient…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma support EU physicians whose patients are increasingly involved in treatment decisions?
With patients becoming more involved in their treatment decisions, it is crucial that pharma arm physicians with the tools they need to support these conversations. Questions answered in…
