Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How can pharma best engage EU5 physicians through online video? | Taking the Pulse Europe 2016 | Strategic Insight
How many physicians watch online video? How influential are online videos on clinical decisions? What types of videos are physicians watching most? What websites do physicians use most to watch…
8 crucial steps to improve HCP portal experiences | Taking the Pulse U.S. 2017 | Module
Beleaguered by crushing patient volumes, a multiplicity of new technologies and the challenge of navigating increasingly complex administrative systems, U.S. physicians need all the help they can…
How does ad relevancy drive prescription drug requests? | ePharma Consumer 2016 | Strategic Insight
A significant proportion of online consumers recall seeing or hearing prescription drug ads, which can be effective at building awareness around pharma offerings and products. However, awareness…
