Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Cybercitizen Health U.S. 2015 Strategic Insight Report – What CX improvements most interest non-adherent patients?
Medical non-adherence poses a major barrier to “bending the cost curve” and hurts patient health. Keeping patients adherent is a challenge — and an opportunity — that brands are increasingly…
Cybercitizen Health Europe 2015 Strategic Insight Report – What types of pharma content do EU consumers want their doctors to provide?
One-quarter of EU online consumers need more information than what they hear from their doctor to make health decisions. Given the EU restrictions on direct-to-consumer marketing, marketers must…
Cybercitizen Health Europe 2015 Strategic Insight Report – Is investment in “high-investment” patient support solutions worthwhile?
Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail,…
Cybercitizen Health U.S. 2015 Strategic Insight Report – What do patients want from a pharma app?
Clients are considering apps as a means of keeping patients engaged and improving adherence. We looked at what features would motivate patients to use apps from pharma by condition. …
Cybercitizen Health Europe 2015 Strategic Insight Report – What is the optimal length of time for online health videos?
Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail,…
Cybercitizen Health U.S. 2015 Strategic Insight Report – What are newly-diagnosed patients researching online?
Patients diagnosed with a chronic condition in the past three months find it difficult to sort through online health information, and they need better online tools to make health decisions. These…
Cybercitizen Health U.S. 2015 Strategic Insight Report – Are brands missing the chance to engage underserved patients?
Given patients have limited time with physicians, brand marketers wonder if patients feel they have enough information from their doctors to make health decisions. This strategic insight (SI)…
Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma reach consumers choosing between different brand-name drugs?
EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
Cybercitizen Health U.S. 2015 Strategic Insight Report – How strong is the opportunity to reach smartphone using patients through mobile advertising?
As mobile advertising capabilities advance such as the ability to re-target TV ad viewers with mobile advertising, pharma marketers wonder they should shift spend to mobile advertising. How…
Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma drive consumer engagement on websites?
Pharma has a long way to go in terms of consumer engagement, since EU consumers who seek out pharma websites are finding them useful at the time of their search, but they are not returning to…
