Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How should pharma support EU consumers experiencing frustration with the healthcare system? | Cybercitizen Health Europe 2016 | Strategic Insight
Patients experiencing various frustrations with healthcare sytem in Europe expect pharma companies to help them. This strategic insight looks into how pharma should support such patients.
What types of content do patients who don’t get enough treatment info from doctors want from pharma? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly 1 in 5 European patients says their doctors don’t give them enough info about treatments or managing their conditions. This report explores what types of content they are most interested in…
How can brands best reach European consumers with online health video? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly half of online consumers in Europe express interest in seeing health video from pharma. This report looks at content preferences and online info-seeking behavior with regards to health video…
Where is the whitespace for pharma brands in virtual consults? | Cybercitizen Health U.S. 2016 | Strategic Insight
With one in five U.S. consumers having participated in a virtual consult in the past 12 months, this Strategic Insight explores healthcare and technological considerations impacting early adopters…
How can pharma reach patients who are researching treatment options online before seeing a doctor? | Cybercitizen Health U.S. 2016 | Strategic Insight
Patients who do online research to find out their treatment options before seeing a doctor are more likely to request a specific brand name drug. This strategic insight discusses opportunities for…
How to support European consumers who want more involvement in treatment decisions? | Cybercitizen Health Europe 2016 | Strategic Insight
European patients are increasingly getting involved in their treatment decisions and there is a need to provide support to patients who want more involvement in decision-making regarding medication…
How can brands harness the opportunity in treatment education? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly 1 in 5 European patients says their doctors don’t provide them enough info about treatments. This Strategic Insight explores how pharmas can better target these patients with information…
What condition groups are most likely to click on paid search ads? | Cybercitizen Health U.S. 2016 | Strategic Insight
More than two-thirds of online consumers use search engines for health information, and of the online consumers who use search engines for health, many click on paid search ads. However, paid…
How to support patients who don’t get enough time with a doctor at the point-of-care? | Cybercitizen Health U.S. 2016 Strategic Insight
Patients who don’t get enough time with their doctors at the point-of-care are researching online before their appointment and are interested in receiving patient education materials while at the…
How can pharmas reach newly symptomatic patients with condition info online? | Cybercitizen Health Europe 2016 Strategic Insight
Research shows that three in five European consumers go online to look for health information when experiencing new symptoms. This report looks at how companies can reach them and what the most…
