Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How should brands leverage consumers’ interest in pharma patient support at the point-of-care? – ePharma Consumer 2015 Strategic Insight Report
This Strategic Insight discusses the opportunity for brands to reach patients at the point-of-care by utilizing healthcare professionals as a channel to distribute pharma patient support resources.
ePharma Consumer 2015 Strategic Insight Report – What is the impact of mobile use at the point of care on brand requests?
More than 2 in 5 U.S. smartphone owners use that device at the doctor’s office, and these consumers are far more likely to request a specific branded drug from their doctor. This Strategic Insight…
ePharma Consumer 2015 Strategic Insight Report – What impact does health video have on older adults’ medical decision-making?
Marketers tend to think of online video as a means of reaching younger audiences, but while use of online video is lower in older cohorts, substantial numbers of Boomers and older adults are…
ePharma Consumer 2015 Strategic Insight Report – What types of video content should pharma prioritize on various channels?
Our ePharma Consumer® 2015 findings show that online consumers are interested in seeing different types of health video content on different channels. With this in mind, brands must prioritize and…
ePharma Consumer 2015 Strategic Insight Report – What condition groups are most receptive to pill-plus value-adds and help with adherence?
While 13% of U.S. online adults overall say they would request a branded prescription drug if they knew it came with additional tools to help them manage their condition, the influence of these…
ePharma Consumer 2015 Strategic Insight Report – Why is mobile content important for increasing Rx requests?
This Strategic Insight looks into Rx requests trends and discusses the importance of mobile content associated with that. Questions answered in this report: How influential is online content?…
ePharma Consumer 2015 Strategic Insight Report – How strong is the opportunity to reach patients with financial support info via email?
Brand marketers know consumers are cost sensitive, but wonder if there are opportunities to reach them with financial support outside of the product website. Research shows that although only 14%…
ePharma Consumer 2015 Strategic Insight Report – What is the impact of Rx content on a smartphone?
This Strategic Insight discusses the importance of reaching consumers online during the moments that matter. Question answered in this report: How strong is the influence of Rx information…
