Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How should pharma support EU consumers experiencing frustration with the healthcare system? | Cybercitizen Health Europe 2016 | Strategic Insight
Patients experiencing various frustrations with healthcare sytem in Europe expect pharma companies to help them. This strategic insight looks into how pharma should support such patients.
What types of content do patients who don’t get enough treatment info from doctors want from pharma? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly 1 in 5 European patients says their doctors don’t give them enough info about treatments or managing their conditions. This report explores what types of content they are most interested in…
How can brands best reach European consumers with online health video? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly half of online consumers in Europe express interest in seeing health video from pharma. This report looks at content preferences and online info-seeking behavior with regards to health video…
Where is the whitespace for pharma brands in virtual consults? | Cybercitizen Health U.S. 2016 | Strategic Insight
With one in five U.S. consumers having participated in a virtual consult in the past 12 months, this Strategic Insight explores healthcare and technological considerations impacting early adopters…
How can pharma reach patients who are researching treatment options online before seeing a doctor? | Cybercitizen Health U.S. 2016 | Strategic Insight
Patients who do online research to find out their treatment options before seeing a doctor are more likely to request a specific brand name drug. This strategic insight discusses opportunities for…
