Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma interact with HCPs beyond their websites?
While pharma websites can be a great information source for physicians, few EU5 physicians visit these websites on a regular basis. To help build brand awareness and equity pharma companies should look for partnership opportunities outside of their own digital assets.
Questions answered in this report:
- How can pharma interact with HCPs outside of their digital resources?
- How open are EU5 physicians to interacting with pharma on non-pharma professional websites?
- What content is best when sponsoring information on non-pharma professional websites?