Multichannel Payer Marketing | US | 2021
“Multichannel Payer Marketing 2021” shows you how P&T committee members use digital sources to make formulary decisions; what they want from pharma digital services; and how to improve your payer engagement.
Analyst insights based on a study of 41 U.S. P&T committee members at MCOs, PBMs, and IDNs.
Key topics include:
- Digital reliance and info sources
- influences on decisions
- COVID-19’s impact on payers’ resource use
- content and channels
- payer portals and websites
- social networks and more