Patient Omnichannel Insights | Cybercitizen Health | 2023 | US | Pneumococcal Vaccines
Patient Omnichannel Insights | Cybercitizen Health | 2023 | US | Pneumococcal Vaccines
Our 2023 study among patients and caregivers provides detailed insights and recommendations on the information-seeking behaviors (content needs, format preferences, and channel preferences) of patients and caregivers who are eligible for Pneumococcal vaccines.
This report explores how patients and caregivers who are eligible for Pneumococcal vaccines access content across specific channels along the vaccination journey.
Topics covered:
- Pneumococcal vaccine landscape
- Latest developments and key coverage on Pneumococcal vaccines
- Patient and caregivers’ perspectives along the journey to vaccination
- Unmet needs and the type of content that would address those needs during the vaccination journey
- Key channel insights and digital opinion leader (DOL) activity
- Leverage key channels and partner with key digital opinion leaders (DOLs)
This report contains the analysis of the data collected among U.S. patients and caregivers eligible for the Pneumococcal vaccine (adults 65 years and older) n=508, is layered with online conversations n= 6,303, and the analysis of search and traffic data captured by several digital analytic tools.
