ePharma Physician 2015 Strategic Insight Report – How can pharma support patient-physician interactions?
While some physicians have other members of their team provide education and support information to patients, there are some key specialties where the physician is the one responsible for communicating this information to the patient.
Questions answered in this report:
What specialties can marketers target to best reach physicians who are the primary care team member responsible for communicating education and support resources to patients?
What kind of patient education and support are physicians interested in accessing from pharma?
