ePharma Physician 2015 Strategic Insight Report – How can pharma support PCPs using financial tools?
This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician® study. ePharma Physician® is a study and strategic advisory service focused on helping clients understand how physicians learn about prescription treatments and interact with manufacturers, assess physician content and service preferences, and optimize cross-channel interactions such as websites, apps, tablet reps and online promotion.
Questions answered in this report:
- How can pharma support PCPs using financial tools?
- Which financial tools do PCPs use the most, which tools are they most interested in?
- Through what channels should pharma promote any financial tools available to physicians?