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What types of health video content should pharma prioritize? | ePharma Consumer 2016 | Strategic Insight

Engaging health video content is table-stakes for building awareness around a particular disease or condition and for building awareness around various pharma offerings. In order to capture those who are going online to watch health videos, pharma should focus their efforts on creating content that meets patient need and resonates with patients. This Strategic Insight covers the essentials. 

Related Multichannel Engagement Reports

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ePharma Consumer 2019 | Cancer (Dx past 3 years) Patients | Without Comparison
Pharma Consumer® US is a study focused on helping life sciences clients understand what role patients play in treatment decision making from prescribing to medication adherence, and how to best…
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How can pharma improve clinical trial recruitment and retention? | ePharma Consumer 2019 | Strategic Insight
Questions answered in this report: Where do patients learn about clinical trials that they can participate in? What are the top motivators to enroll in a clinical trial? What are the top…
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How interested are patients in digital therapeutics? | ePharma Consumer 2019 | Strategic Insight
Questions answered in this report: What patient condition groups are most or least interested in using digital therapeutics? What is their willingness to pay for it?
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ePharma Consumer 2019 | Progressive Supranuclear Palsy | Without Comparison
ePharma Consumer® US is a study focused on helping life sciences clients understand what role patients play in treatment decision making from prescribing to medication adherence, and how to best…
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ePharma Consumer 2019 | Amyotrophic Lateral Sclerosis | Without Comparison
ePharma Consumer® US is a study focused on helping life sciences clients understand what role patients play in treatment decision making from prescribing to medication adherence, and how to best…