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ePharma Consumer 2015 Strategic Insight Report – What impact does health video have on older adults’ medical decision-making?

Marketers tend to think of online video as a means of reaching younger audiences, but while use of online video is lower in older cohorts, substantial numbers of Boomers and older adults are watching health video, and that viewership has a substantial impact on medical decision-making.

Questions answered in this report:
What impact does online health video have on older adults’ medical decision-making?

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