ePharma Consumer 2015 – Allergy Patients Segmentation
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Allergy Patients want to interact with manufacturers, assess their content and service preferences, and optimize cross-channel touch points such as websites, apps and patient support programs.
Questions answered in this report:
- Optimizing the digital channel mix: What are the key channels for content distribution across patient journey (reach vs. influence)?
- TV to digital: How are TV viewing trends impacting pharma’s opportunity to reach and engage consumers?
- Advertising engagement: How can pharma improve the effectiveness of their ads?
- Value-added services: What tools and services are patients looking to pharma to provide and which will improve patient adherence?
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