Europeans are increasingly asking their doctor about Rx drugs, but pharma isn’t part of the conversation | Cybercitizen Health Europe 2019 | Strategic Insight
Questions answered in this report:
- What is the prevalence of EU adults requesting specific prescriptions, how has this changed from last year?
- What is pharma’s impact online to drive script requests via EU adults?
- How is pharma being perceived online?
- How can pharma drive trust online with EU adults?
- How are EU adults using social media to inform healthcare decisions?
- What is the role and opportunity of digital health tools and digital therapeutics among EU adults?