Three approaches to help medtech companies target and reach best-fit accounts and stakeholders
As healthcare shifts toward a multimodal, virtual and in-person model of care provision driven, in part, by the COVID-19 pandemic, in-person meetings with reps are rarer. For commercial teams, this can mean fewer physician touchpoints and shorter interactions, requiring different strategies to adapt to this new environment. With many medtechs working to recoup the value of sales lost due to the pandemic as provider organizations work through their elective diagnostic and surgical backlogs, adapting to this emerging environment is critical.
In this free eBook, Clarivate experts share tips and best practices for targeting and engagement, including how medtech commercial organizations can: