Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Consumer 2015 – Chronic Obstructive Pulmonary Disease (COPD) Patients Segmentation
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how Chronic Obstructive Pulmonary Disease (COPD) Patients want to interact with manufacturers,…
How can pharma react to the impact of the Sunshine Act? ePharma Physician 2015 Strategic Insight Report
The CMS Open Payments website began publishing data on physician payments from pharma in late 2014. The majority of physicians report that they are aware of the Sunshine Act, but further analysis…
What is the opportunity for pharma during the treatment decision-making process? Cybercitizen Health U.S. 2015 Strategic Insight Report
With today’s consumers taking more responsibility for their healthcare decision-making than ever before, pharma must provide educational resources and decision support tools that help consumers…