Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Innovating Beyond the Pill: How Brands Can Leverage Digital and Emerging Tech to Drive Beyond-the-Pill Initiatives | ePharma Consumer 2016 – Module
Developing beyond-the-pill offerings takes pharmas well out of their comfort zones. Identifying opportunities for value-adds is a challenge for brands in many categories—hence the proliferation…
How to support patients who don’t get enough time with a doctor at the point-of-care? | Cybercitizen Health U.S. 2016 Strategic Insight
Patients who don’t get enough time with their doctors at the point-of-care are researching online before their appointment and are interested in receiving patient education materials while at the…
What are patients who end up switching their original Rx researching online? | ePharma Consumer 2016 Strategic Insight Report
Half of patients do online research after receiving Rx from their doctor and not all end up filling it after doing so. This Strategic Insight looks into what type of information patients look for…
How can pharmas reach newly symptomatic patients with condition info online? | Cybercitizen Health Europe 2016 Strategic Insight
Research shows that three in five European consumers go online to look for health information when experiencing new symptoms. This report looks at how companies can reach them and what the most…
Telemedicine and connected care: the point-of-care is everywhere | Cybercitizen Health U.S. 2016 – Module
We’re in the very early stages of a technologically driven revolution in healthcare that will see us move from an erratic, episodic mode of care centered on fixed points in time and space—…
ePharma Consumer 2016 – Atrial Fibrillation Patients Segmentation (No Comparison)
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how atrial fibrillation patients want to interact with manufacturers, assess their content and…
