Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Cybercitizen Health U.S. 2019 | Progressive Supranuclear Palsy | Without Comparison
Cybercitizen Health® US is a study focused on helping clients understand digital behavior and needs across the patient experience, and plan for patient-centric solutions to drive outcomes. The…
How can pharmaceutical companies engage with social media contributors for increased reach? | Cybercitizen Health Europe 2018 | Strategic Insight
Questions answered in this report: Why should pharmaceutical companies connect with social media contributors? How can pharmaceutical companies increase their social media reach? What…
How can pharma raise awareness of value-added offerings in Germany? | Cybercitizen Health Europe 2018 | Strategic Insight
Questions answered in this report: How can pharmaceutical companies better offer beyond-the-pill services in Germany? What can pharmaceutical companies do to improve their positive…
How can pharmas make U.S. patient websites stickier? | Cybercitizen Health U.S. 2018 | Strategic Insight
Questions answered in this report: How can pharmas improve engagement rates on U.S. patient websites? What content, features and UX fixes will encourage patients to use these sites more fully…
How can pharmaceutical firms better inform prescription drug requests in the EU5? | Cybercitizen Health Europe 2018 | Strategic Insight
How do they learn about the specific medication that they request? How many EU5 consumers request specific prescription medication from their doctor or pharmacist? What do these patients…
How influential are different digital channels on patient decision making across the patient journey? | Cybercitizen Health U.S. 2018 | Strategic Insight
Questions answered in this report: What digital channels are most influential on patient treatment decision making? At what patient journey stages to prioritize content on different…
Supporting and educating patients in European markets | Cybercitizen Health Europe 2018 | Strategic Insight
Questions answered in this report: How frequent are specific patient treatment requests in European markets? What are the benefits of pharma patient support? And how is data transparency…
