Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Consumer 2015 Strategic Insight Report – How strong is the opportunity to reach patients with financial support info via email?
Brand marketers know consumers are cost sensitive, but wonder if there are opportunities to reach them with financial support outside of the product website. Research shows that although only 14%…
Cybercitizen Health U.S. 2015 Strategic Insight Report – What are newly-diagnosed patients researching online?
Patients diagnosed with a chronic condition in the past three months find it difficult to sort through online health information, and they need better online tools to make health decisions. These…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma interact with HCPs beyond their websites?
While pharma websites can be a great information source for physicians, few EU5 physicians visit these websites on a regular basis. To help build brand awareness and equity pharma companies should…
ePharma Physician 2015 Strategic Insight Report – How can pharma support cost-driven physicians?
Research from DRG’s ePharma Physician 2015 survey show that treatment costs have a growing impact on prescription decisions. In this evolving healthcare landscape, pharma has an opportunity to…
