Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Physician 2016 – Strategic Insight Report – What are the reach and impact of beyond the pill services from pharma companies?
“With both patient involvement in treatment decisions and evaluations or rewards for performance metrics on the rise, U.S. physicians increasingly look to pharma for support with beyond the pill…
Taking the Pulse Europe 2015 Strategic Insight Report – What content should pharma highlight in each market to have the greatest overall impact?
Physician’s digital behaviors vary across marketing in the EU5. When planning content strategies for Europe, how much does pharma need to differentiate their content by market? Questions…
Taking the Pulse 2016 – U.S. – Strategic Insight Report – Where can pharma provide the greatest support to U.S. HCPs by patnering with EHRs?
U.S. physicians are spending less time on digital resources during the workday, and more time in their EHRs. Creating partnerships with an EHR vendor can be a daunting task; this SI explores some…
ePharma Physician 2016 – Strategic Insight Report – How can pharma increase the value of the tablet rep meeting?
There is an opportunity to improve the overall value of the tablet rep experience Questions answered in this report: Percent of physicians who find tablets make meetings more valuable or not…
Taking the Pulse Europe 2015 Strategic Insight Report – How can marketers reach EU physicians disengaged from pharma digital content?
“There are many strategies pharma marketers can employ to strengthen engagements with EU physicians who visit their websites. However, a significant minority of physicians are turned off from…
ePharma Physician 2016 – Module – Beyond Product Information: A Digital Content Strategy to Improve Pharma-Physician Interactions
As HCP resource needs and information-seeking behaviors become increasingly sophisticated, marketers need to understand not just the fundamentals of a successful digital content strategy but also…
Cybercitizen Health U.S. 2016 Psoriatic Arthritis Patients Segmentation (No Comparison)
Cybercitizen Health® US is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with the…
