Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Physician 2016 – General Practice/Family Medicine Physicians Segmentation (with comparison)
ePharma Physician® is a study and strategic advisory service focused on helping clients understand how general practice/family medicine physicians learn about prescription treatments and interact…
ePharma Physician 2016 – General Practice/Family Medicine Physicians Segmentation (no comparison)
ePharma Physician® is a study and strategic advisory service focused on helping clients understand how general practice/family medicine physicians learn about prescription treatments and interact…
Extending Physician Engagement via Digital Channels and Tablet Rep Meetings – ePharma Physician 2016 – Module
With rep access increasingly restricted, maximizing engagement in meetings with tablet reps is more crucial than ever before. This report explores ways in which brands can make the most of each…
Taking the Pulse 2016 – U.S. – Strategic Insight – How can pharmas influence ACO and IDN physicians
More than 2 in 5 U.S. physicians report that their practices participate in an Accountable Care Organization and/or an Integrated Delivery Network. This report explores physician behaviors within…
How can pharma alleviate a major pain point for physicians seeking to support their patients? – Taking the Pulse U.S. 2016 Strategic Insight Report
One of the top pharma content needs U.S. physicians identify is access to resources they can share with their patients. In order to address this HCP pain point, marketers need to understand not…
How Brands Can Leverage Digital Insights Across the Patient Journey to Drive Patient-Centered Engagement Opportunities | Cybercitizen Health U.S. 2016 – Module
This module will discuss how brands can mature their patient centric offerings by integrating various digital data sources into their patient journey mapping exercises.
How can marketers leverage their salesforce to drive HCP digital engagement? – Taking the Pulse Europe 2015 Strategic Insight Report
While enhancing multichannel engagements between pharma companies and physicians are top of mind for many marketers today, the pharma rep salesforce continues to play a strong role in EU5 markets…
Cybercitizen Health Europe 2016 – Cancer Patients Segmentation (without comparison)
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with…
