Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How can pharma marketers engage EU5 physicians via in-person and online congresses? | Taking the Pulse Europe 2016 | Strategic Insight
The majority of EU5 physicians today participate in congresses sponsored by pharmaceutical companies. With such a large HCP audience available for marketers to engage, it is critical to understand…
How can brands best increase the stickiness of websites via non-product resources? | Taking the Pulse Europe 2016 | Strategic Insight
How can pharma brands best prioritize content to boost physician engagement with their professional websites in top European markets? This Strategic Insight report looks at what features physicians…
Digital HCP Sources 2017 | Infectious Disease Physicians | Segmentation | With Comparison
Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how infectious disease physicians engage with specific websites, journals,…
How can brands best reach European consumers with online health video? | Cybercitizen Health Europe 2016 | Strategic Insight
Nearly half of online consumers in Europe express interest in seeing health video from pharma. This report looks at content preferences and online info-seeking behavior with regards to health video…
