Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Who are the empowered healthcare consumers in the EU5? Cybercitizen Health Europe 2015 Strategic Insight Report
One-quarter of online consumers in the top five EU markets say they “drive decisions regarding my healthcare as much as I can.” This Cybercitizen Health Europe Strategic Insight report profiles…
Cybercitizen Health Europe 2014 Allergy Patients Segmentation (with comparison)
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
Which patients are reading health-related e-newsletters? Cybercitizen Health U.S. 2015 Strategic Insight Report
Given consumers are barraged by emails, pharma marketers wonder whether they should add to the traffic and invest in offering email newsletters. Which patient groups read health-related email…
What is the opportunity for pharma during the treatment decision-making process? Cybercitizen Health U.S. 2015 Strategic Insight Report
With today’s consumers taking more responsibility for their healthcare decision-making than ever before, pharma must provide educational resources and decision support tools that help consumers…
Who are the early adopters for video consults? Cybercitizen Health U.S. 2015 Strategic Insight Report
While use of online video visits remains low so far, it’s certain to grow rapidly in 2016. This Strategic Insight provides a glimpse into what patients predominate among early adopters. Questions…
How strong of an opportunity is the digital channel for EU5 consumer marketers? Cybercitizen Health Europe 2015 Strategic Insight Report
How strong of an opportunity is the digital channel for marketers in Europe? Question answered in this report: How many consumers in Europe request brand-name prescription drugs? What…
Key EU5 consumer digital trends Cybercitizen Health Europe 2015 Strategic Insight Report
What are the key consumer digital trends in Europe? Question answered in this report: Highlights EU5 consumer digital trends: digital communication with doctors, decision-making and usage of…
Cybercitizen Health U.S. – Health Customer Experience: Moving Brands from a Broadcast Mindset to a Customer Experience Focus Cybercitizen Health® U.S. 2015 Bottom Line Report
As the locus of control in healthcare decision-making shifts from providers toward the consumer, the patient experience is emerging as a potential key differentiator for pharma brands. This report…
Cybercitizen Health® Europe 2015 – Online France Consumers Segmentation (without comparison)
Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet,…
