Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Physician 2015 Strategic Insight Report – How can pharma support patient-physician interactions?
While some physicians have other members of their team provide education and support information to patients, there are some key specialties where the physician is the one responsible for…
ePharma Physician 2015 Strategic Insight Report – How do tablet details with patient resources impact physician use of pharma digital resources?
Research from DRG’s ePharma Physician 2015 survey highlights that reps primarily focus on showing physicians marketing content related to the product during in-person sales rep meetings. As a…
ePharma Physician 2015 Strategic Insight Report – How can pharma support cost-driven physicians?
Research from DRG’s ePharma Physician 2015 survey show that treatment costs have a growing impact on prescription decisions. In this evolving healthcare landscape, pharma has an opportunity to…
ePharma Physician 2015 Strategic Insight Report – How can pharma support PCPs using financial tools?
This strategic insight explores the ways that pharma can support physicians using the 2015 ePharma Physician® study. ePharma Physician® is a study and strategic advisory service focused on…
What resources do rep-restricted physicians want from pharma? ePharma Physician 2015 Strategic Insight Report
A growing segment of the U.S. physician population are subject to restrictions on meeting in-person with pharma sales reps in their primary practice. However, this rep-restricted physician cohort…
How can pharma react to the impact of the Sunshine Act? ePharma Physician 2015 Strategic Insight Report
The CMS Open Payments website began publishing data on physician payments from pharma in late 2014. The majority of physicians report that they are aware of the Sunshine Act, but further analysis…
ePharma Physician 2015 – Marketing to ACOs in 2016: How Pharma Can Add Value ePharma Physician 2015 Bottom Line Report
Formulary decision makers at hospitals participating in ACOs say that they are struggling to understand and meet multiple goals of value and quality. Moreover, ACO physicians have a clear…
How can tablet reps increase engagement online? ePharma Physician 2015 Strategic Insight Report
With the increasing restrictions on pharma sales reps, it is crucial for pharma sales reps to connect physicians to their digital assets in order to drive future online engagements. Pharma reps and…
ePharma Physician 2015 Strategic Insight Report What is the optimal sales rep engagement for mature drugs?
Each Strategic Insight expands upon a key trend or topic from ePharma Physician in an easy-to-read, informative way. ePharma Physician® is DRG’s market research study and syndicated advisory…
ePharma Physician 2015 Strategic Insight Report How strong is physician demand for patient-related services from pharma?
Each Strategic Insight expands upon a key trend or topic from ePharma Physician in an easy-to-read, informative way. ePharma Physician® is Manhattan Research’s market research study and…
