Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
ePharma Physician 2016 – Strategic Insight Report – What are the reach and impact of beyond the pill services from pharma companies?
“With both patient involvement in treatment decisions and evaluations or rewards for performance metrics on the rise, U.S. physicians increasingly look to pharma for support with beyond the pill…
ePharma Physician 2016 – Strategic Insight Report – How can pharma increase the value of the tablet rep meeting?
There is an opportunity to improve the overall value of the tablet rep experience Questions answered in this report: Percent of physicians who find tablets make meetings more valuable or not…
ePharma Physician 2016 – Module – Beyond Product Information: A Digital Content Strategy to Improve Pharma-Physician Interactions
As HCP resource needs and information-seeking behaviors become increasingly sophisticated, marketers need to understand not just the fundamentals of a successful digital content strategy but also…
ePharma Physician 2016 – Strategic Insight Report – Which pharma services should tablet reps focus on to influence online physician engagement?
Tablet sales reps have the opportunity to drive a physicians online engagement with pharma by going beyond the pill during a detail. Questions answered in this report: Percent of physicnas who…
ePharma Physician 2016 – Strategic Insight – Pharma must offer more than product-focused digital resources to engage U S physicians in 2016
Today’s U.S. ePharma Physician expects pharmaceutical companies to offer not just digital information and services related to drugs and treatments, but additional patient-related and value-added…
