Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Cybercitizen Health Europe 2016 – Rheumatoid Arthritis Patients (without comparison)
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with…
Cybercitizen Health Europe 2016 – Online France Consumers Segmentation (without comparison)
Cybercitizen Health® Europe is a study and strategic advisory service focused on helping clients understand digital behavior and needs across the patient and caregiver experience, meet them with…
Taking the Pulse Europe 2015 Strategic Insight Report – What content should pharma highlight in each market to have the greatest overall impact?
Physician’s digital behaviors vary across marketing in the EU5. When planning content strategies for Europe, how much does pharma need to differentiate their content by market? Questions…
Taking the Pulse Europe 2015 Strategic Insight Report – How can marketers reach EU physicians disengaged from pharma digital content?
“There are many strategies pharma marketers can employ to strengthen engagements with EU physicians who visit their websites. However, a significant minority of physicians are turned off from…
Cybercitizen Health Europe 2015 Strategic Insight Report – Which devices have the greatest impact on awareness for Rx treatment online?
Compared to those who research Rx info on a desktop/laptop, those who research Rx info on a smartphone are much more likely to become aware of prescription drugs that could help treat their…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma increase portal registration?
Physicians are willing to trade-in their information for access to key resources found on portals Questions answered in this report: How can pharma motivate physicians to register to…
Cybercitizen Health Europe 2015 Strategic Insight Report – What is the potential for pharma apps in Europe?
This strategic inisght looks into adoption and interest of pharma apps in Europe, as well as perceived pharma app value for health management. Questions answered in this report: What is the…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma build stronger website engagements with EU5 physicians?
With so many information sources available to physicians, it is crucial that pharma ensure they are providing the information physicians need and want to provide meaningful engagements on their…
Cybercitizen Health Europe 2015 Strategic Insight Report – What types of pharma content do EU consumers want their doctors to provide?
One-quarter of EU online consumers need more information than what they hear from their doctor to make health decisions. Given the EU restrictions on direct-to-consumer marketing, marketers must…
Cybercitizen Health Europe 2015 Strategic Insight Report – Is investment in “high-investment” patient support solutions worthwhile?
Brand marketers investing in producing online health videos wonder whether the length of videos matters. Creating optimal video is tricky as there are trade-offs between providing enough detail,…
