ePharma Consumer 2015 Strategic Insight Report – How strong is the opportunity to reach patients with financial support info via email?
Brand marketers know consumers are cost sensitive, but wonder if there are opportunities to reach them with financial support outside of the product website. Research shows that although only 14% of online consumers say that the best way to receive Rx discounts is via emails from pharma, substantial shares of certain online condition groups agree. This finding indicates high opportunity to push financial support content via email newsletters or emails. Even if brands can’t feature copay cards via email, they can generate awareness of copay cards and other financial support in email newsletters/ email and drive consumers to product websites to register.
