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Cybercitizen Health Europe 2015 Strategic Insight Report – Which devices have the greatest impact on awareness for Rx treatment online?

Compared to those who research Rx info on a desktop/laptop, those who research Rx info on a smartphone are much more likely to become aware of prescription drugs that could help treat their condition. With this in mind, EU pharma marketers must have a mobile strategy; this Strategic Insight covers what pharma marketers need to know.

Questions answered in this report:
Which devices have the greatest impact on awareness for Rx treatment online?

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