Cybercitizen Health 2016 – U.S. – Strategic Insight Report – What is the opportunity to reach consumers through health tracking tech on smartphones?
Consumers are shifting toward using their smartphones for on-the-go health management and tracking, and many of these consumers are exhibiting healthier outcomes and interest in receiving condition and treatment support. What is the opportunity for pharma to reach these consumers? This Strategic Insight covers the essentials.
Questions answered in this report: What is the opportunity to reach consumers through health tracking tech on smartphones?
