멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
How should pharma support EU consumers experiencing frustration with the healthcare system? | Cybercitizen Health Europe 2016 | Strategic Insight
Patients experiencing various frustrations with healthcare sytem in Europe expect pharma companies to help them. This strategic insight looks into how pharma should support such patients.
How can pharma marketers engage EU5 physicians via in-person and online congresses? | Taking the Pulse Europe 2016 | Strategic Insight
The majority of EU5 physicians today participate in congresses sponsored by pharmaceutical companies. With such a large HCP audience available for marketers to engage, it is critical to understand…
How can brands best increase the stickiness of websites via non-product resources? | Taking the Pulse Europe 2016 | Strategic Insight
How can pharma brands best prioritize content to boost physician engagement with their professional websites in top European markets? This Strategic Insight report looks at what features physicians…