멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma interact with HCPs beyond their websites?
While pharma websites can be a great information source for physicians, few EU5 physicians visit these websites on a regular basis. To help build brand awareness and equity pharma companies should…
Cybercitizen Health U.S. 2015 Strategic Insight Report – Are brands missing the chance to engage underserved patients?
Given patients have limited time with physicians, brand marketers wonder if patients feel they have enough information from their doctors to make health decisions. This strategic insight (SI)…
ePharma Physician 2015 Strategic Insight Report – How can pharma support cost-driven physicians?
Research from DRG’s ePharma Physician 2015 survey show that treatment costs have a growing impact on prescription decisions. In this evolving healthcare landscape, pharma has an opportunity to…
Cybercitizen Health Europe 2015 Strategic Insight Report – How can pharma reach consumers choosing between different brand-name drugs?
EU consumers who use online resources to choose between different brand-name drugs are much more likely to advocate for themselves at the point-of-care. With this in mind, EU pharma marketers must…
Taking the Pulse Europe 2015 Strategic Insight Report – How can marketers create tablet details that move the needle with EU physicians?
The vast majority of EU5 physicians meet in-person with pharma sales reps, and a majority see reps who present information on tablet devices. While research shows that tablet-rep meetings lead to…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharmas best reach E.U. physicians through their smartphones?
This report examines physician use of smartphones for professional digital resources across the top five E.U. markets, with a view towards how pharmas can best engage physicians through this device…
