멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
Taking the Pulse 2016 – U.S. – Strategic Insight Report – How can pharma utilize online video to optimize engagement in with U.S. physicians?
Opportunities exist for pharma to increase traffic to their websites by creating engaging videos for physicians. Questions answered in this report: How can pharma utilize online video to…
Cybercitizen Health U.S. 2015 Strategic Insight Report – What CX improvements most interest non-adherent patients?
Medical non-adherence poses a major barrier to “bending the cost curve” and hurts patient health. Keeping patients adherent is a challenge — and an opportunity — that brands are increasingly…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma build stronger website engagements with EU5 physicians?
With so many information sources available to physicians, it is crucial that pharma ensure they are providing the information physicians need and want to provide meaningful engagements on their…
Cybercitizen Health Europe 2015 Strategic Insight Report – What types of pharma content do EU consumers want their doctors to provide?
One-quarter of EU online consumers need more information than what they hear from their doctor to make health decisions. Given the EU restrictions on direct-to-consumer marketing, marketers must…
Taking the Pulse U.S. 2016 Digital HCP Sources – Internal Medicine Physicians Segmentation
Taking the Pulse® Digital HCP Sources is a study and strategic advisory service focused on helping clients understand how internal medicine physicians engage with specific websites, journals, apps…
