멀티채널 참여 인사이트
장기간에 걸친 의사 및 환자 설문조사 기반 연구에서 파생된 옴니채널 리서치 보고서는 대상 의사와 환자에게 언제, 어디서, 어떻게 도달할 수 있는지 식별합니다
ePharma Consumer 2016 – Heart Failure Patients and Caregivers Segmentation (no comparison)
ePharma Consumer® is a study and strategic advisory service focused on helping clients understand how heart failure patients and caregivers want to interact with manufacturers, assess their…
What financial support tools should pharma offer physicians seeing increasingly cost-sensitive patients? | ePharma Physician 2016 – Strategic Insight Report
Over half of U.S. physicians report that their patients have become increasingly cost-sensitive over the past 12 months. Financial support for patients is a critical resource for physicians, but…
Key factors in the patient’s prescription journey | ePharma Consumer 2016 – Strategic Insight
This ePharma Consumer strategic insight looks into key factors in the patient’s prescription journey – before receiving a prescription, after receiving a prescription and after filling a…
Extending Physician Engagement via Digital Channels and Tablet Rep Meetings – ePharma Physician 2016 – Module
With rep access increasingly restricted, maximizing engagement in meetings with tablet reps is more crucial than ever before. This report explores ways in which brands can make the most of each…
Taking the Pulse 2016 – U.S. – Strategic Insight – How can pharmas influence ACO and IDN physicians
More than 2 in 5 U.S. physicians report that their practices participate in an Accountable Care Organization and/or an Integrated Delivery Network. This report explores physician behaviors within…
ePharma Physician 2016 – General Practice/Family Medicine Physicians Segmentation (with comparison)
ePharma Physician® is a study and strategic advisory service focused on helping clients understand how general practice/family medicine physicians learn about prescription treatments and interact…
