Despite promising landscape, outside companies face hurdles
Aging populations and increased life expectancy worldwide can secure a sustainable demand for medical devices. The global market for medical device technologies is expected to reach USD 642 billion by the end of 2020, and 2016 sees Japan as one of the largest markets in this domain, behind the US and Europe, according to “Global Medical Device Technologies Market Growth, Trends & Forecasts (2014 – 2020)” (Mordor Intelligence).
While Japan represents a key market, it is a complex system for foreign med-tech companies to penetrate, even if authorities have started to simplify the regulatory process in the past years. Having a clear understanding of the regulatory and market hurdles is critical to decrease time and cost to market and avoid hazardous strategies.
Market
According to the Japanese Ministry of Health, Labour and Welfare (MHLW) Annual Statistics of Production by the Pharmaceutical Industry, the Japanese market for medical devices and materials in 2014 was approximately $32.5 billion, 59% of which came via domestic production and 41% of which came through imports.
Japan also has the highest percentage of elderly citizens in the world and its population is continuing to age rapidly. Aging of population can create opportunities such as demand for goods and services and new market opportunities related to the so-called “silver economy,” including more effective technology and home healthcare, as related technologies become more effective and healthcare budgets more controlled by the government.