WHITE PAPER
Trademark strategies for new brands: Balancing time, cost and risk
With over 88 million active trademarks globally[1] and millions more added each year, the risks of missteps when launching a new brand are high. But with the right strategy, you can protect your brand investment and move forward with confidence.
In this expert-led white paper, Greg Philips, Knobbe Martens, and Chris McLeod, Elkington + Fife, share real-world insights on how to:
- Navigate the global trademark clearance process efficiently
- Optimize search strategies to align with your brand launch timelines and budgets
- Leverage AI and legal counsel to accelerate decision-making
- Protect your brand while staying under the radar pre-launch
Why download this white paper?
- Expert guidance: Learn from seasoned trademark attorneys with deep experience in global brand protection.
- Actionable insights: Discover practical strategies to reduce risk, control costs, and streamline your trademark process when launching new brands.
- Global perspective: Understand the nuances of trademark law across jurisdictions from the U.S. to Mainland China and beyond.
- Tech-driven solutions: See how AI is transforming trademark search and clearance, and how to use it to your advantage.
- Strategic advantage: Equip your team with the knowledge to make smarter, faster trademark decisions in a competitive brand market.
Gain expert insights and practical strategies to clear your new brand with confidence.
Fill the form to download your copy of the report.
[1] IP Facts and Figures 2024 – Global intellectual property applications and active IP rights
