ASEAN food & beverage IP trends: Patent & trademark landscape
Understand how innovation and brands are shaping the future of the food and beverage industry across Southeast Asia.
This report, commissioned by World Intellectual Property Organization (WIPO) and developed by Clarivate, provides a first-of-its-kind view of intellectual property activity in the ASEAN food & beverage sector. It brings together patent and trademark data across five key markets — Indonesia, Malaysia, the Philippines, Singapore and Thailand — to reveal strategic insights and emerging patterns for IP professionals.
Why download the report?
- See how patent and trademark trends differ across ASEAN’s largest F&B markets
- Gain evidence-based insight into innovation versus brand protection activity
- Understand where private-sector patenting is lagging and trademarks are accelerating
- Compare IP behaviours across countries and sectors for better benchmarking
- Learn what these trends mean for IP strategy, market entry, and competitive positioning
Key takeaways
- Trademark filings are growing faster than patents across ASEAN, reflecting a strategic shift toward brand differentiation and market expansion.
- Patent activity is increasingly driven by public and academic institutions, while private-sector innovation has slowed — creating opportunity gaps for commercially focused R&D.
- Indonesia leads ASEAN in both patent and trademark volume, while Singapore continues to play a distinct role as a regional IP and innovation hub.
- IP strategies vary significantly by market,from strong utility model activity in the Philippines to consolidation trends in Malaysia and Thailand.
- Health, sustainability and functional foods are shaping both innovation and branding strategies, influencing patent filings, packaging technologies and trademark positioning.
How the analysis was built
This report was developed by Clarivate using established IP intelligence methodologies and trusted global data sources.
- Patent analysis is based on patent families first filed in ASEAN markets, using data from Derwent Patent Search, including portfolio strength, technology trends and competitive dynamics.
- Trademark analysis draws on filing and portfolio data from CompuMark, enabling insight into brand strategies, market expansion and regional filing behaviour.
- The study combines timeline analysis, entity benchmarking and technology clustering to provide a consistent, comparable view across five ASEAN markets.
Commissioned by World Intellectual Property Organization (WIPO), the report reflects Clarivate’s approach to transforming complex IP data into actionable intelligence for IP professionals, brand leaders and policymakers.
