Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How should pharma brands reach OTC medication users? | ePharma Consumer 2017 | Strategic Insight
Questions answered in this report: What steps should pharma take to engage OTC medication users? How can pharmacists and mobile content optimization help pharma to reach OTC medication…
How can pharma support positive point-of-care experiences? | Cybercitizen Health Europe 2017 | Strategic Insight
Questions answered in this report: How positive experiences at the point-of-care lead to improved patient outcomes? What do EU patients expect the most from their doctors?
How voice assistants are expected to impact patient health management? | Cybercitizen Health U.S. 2017 | Strategic Insight
With more and more consumers owning AI technology driven voice assistants, it’s inevitable that such device usage is going to become broader and more sophisticated as adoption grows and technology…
How can reps boost script engagement and script lift? | ePharma Physician 2017 | Strategic Insight
Pharma sales reps should couple product information with detailing features during in-person meetings to better engage the HCPs and ensure script lift. Questions answered in this report…
How are physicians engaging digitally with reps? | ePharma Physician 2017 | Strategic Insight
Questions answered in this report: • How are US physicians interacting with their pharma sales rep outside of the office? • What types of devices and types of US physicians interact with…