Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
Delivering HCP email messaging value in the GDPR era | Taking the Pulse Europe 2017 | Strategic Insight
Questions answered in this report: How pharma emails can be effective when used appropriately How emails are currently mising the mark and are at risk for GDPR-eased opt-outs How to…
Optimizing EU5 sales rep impact during and after meetings | Taking the Pulse Europe 2017 | Strategic Insight
Questions Answered in this report: The prevelance of in-person rep meetings, their impact and the value of tablet use How pharma is missing the mark on delivering quality sales rep details…
Why does pharma need to leverage digital search behavior to employ a 1:1 Rx advertising strategy? | ePharma Consumer 2017 | Strategic Insight
Questions answered in this report: What should pharma understand to get 1:1 marketing rights? Which type of online ads would resonate more with online adults who are in favor of seeing…
Taking the Pulse U.S. 2017 | Hospitalists Vs Emergency Medicine Physicians | With Comparison
Taking the Pulse® US is a study and strategic advisory service focused on helping life clients understand physicians digital behavior and pain points, identify emerging content and service…
Why medtech companies can’t ignore the importance of online messaging to patients? | Cybercitizen Health U.S. 2017 | Strategic Insight
Questions answered in this report: Why is it important to include patients in marketing strategies to raise awareness of medical devices? What type of digital channels are utilized among…
