Multichannel Engagement Insights
Derived from our long-running physician and patient survey-based studies, our Omnichannel Research reports identify where, when, and how to reach your target physicians and patients
How can marketers leverage their salesforce to drive HCP digital engagement? – Taking the Pulse Europe 2015 Strategic Insight Report
While enhancing multichannel engagements between pharma companies and physicians are top of mind for many marketers today, the pharma rep salesforce continues to play a strong role in EU5 markets…
Taking the Pulse Europe 2015 Strategic Insight Report – What content should pharma highlight in each market to have the greatest overall impact?
Physician’s digital behaviors vary across marketing in the EU5. When planning content strategies for Europe, how much does pharma need to differentiate their content by market? Questions…
Taking the Pulse 2016 – U.S. – Strategic Insight Report – Where can pharma provide the greatest support to U.S. HCPs by patnering with EHRs?
U.S. physicians are spending less time on digital resources during the workday, and more time in their EHRs. Creating partnerships with an EHR vendor can be a daunting task; this SI explores some…
Taking the Pulse Europe 2015 Strategic Insight Report – How can marketers reach EU physicians disengaged from pharma digital content?
“There are many strategies pharma marketers can employ to strengthen engagements with EU physicians who visit their websites. However, a significant minority of physicians are turned off from…
Taking the Pulse U.S. 2016 – Strategic Insight Report – How can distributing resources from pharma enhance impact among physicians?
While pharma websites have mainstream reach among U.S. physicians, independent HCP and online journal websites enjoy significantly greater regular physician visitation. As a result, there are…
Taking the Pulse Europe 2015 Strategic Insight Report – How can pharma increase portal registration?
Physicians are willing to trade-in their information for access to key resources found on portals Questions answered in this report: How can pharma motivate physicians to register to…
